Martin Ludvik
— Digital Designer focusing on web & app design, branding and type. Based in Prague, CZ.

Open for collaboration
& freelance work.
m@martinludvik.com

port
folio 20
—23
Dribbble
Instagram
LinkedIn
001

Munch

Role

Co-founder;
product + brand

Date

2021-2023

Munch was all-in-one personal site builder: enabling anyone with a smartphone to build a fully unique and personalized page in minutes. I was first person to join the founder as a product & brand designer. During two years in business, we shipped and iterated a product loved by hundreds of creators & makers, and got backed by Notion VC & Credo. But we also made a ton of mistakes and finally dissolved the business in 2023 for not reaching the product-market fit.

002

Limoux

Role

Brand + design + development

Date

2020

Art direction, visual identity, and a Webflow development for a private chauffeur service serving upscale yet modern and non-conformist clientele. The brand works with clean, almost technicist typography and atmospheric photographs.

Visit website
003

I. Ludvíková; civil engineer

Role

Brand design

Date

2023

A simple, yet bold, visual identity for civil engineer's practice. Inspired by principles of construction and the design of a space.

004

Bonami
 (home & living e–commerce)

Role

Product designer

Date

2017-2020

Bonami is my product design alma mater. I got a chance to grow from junior to a versatile product designer with responsibilities spanning from collaboration on the vision, UX research & testing all the way to designing pixel-perfect UI for the website, application and internal systems. All in tight co-operation with very talented team of designers (Jiří Jeřábek & Monika Příkopová) and developers.

Visit website
005

H. Kovtun; Illustrator

Role

Web design + dev

Date

2023

This website is a little side-project for my friend Anya. She is an exceptionally talented illustrator focusing on the youngest audience. We built her portfolio site's visual style with bold, cutout-like shapes she designed, to present her naturally playful vibe.

006

Spoko app & I care

Role

App design + brand

Date

2021

I Care openly speaks about mental health issues and educates in self-care via channels on social media. I helped Veronika, the founder of I Care, define a few design primitives. • Spoko app is another project initiated by Veronika. At the peak of isolation in COVID-19 times, she was frustrated with the inaccessibility of therapy and the lack of self-help for young Czech audiences. The app addressed these issues using principles of CB therapy.

Figma instagram
007

Cannary
CBD store

Role

Branding

Date

2020

Awesome project with an awesome client in which I was involved since day one. I ran a little workshop on brand positioning and worked on all the brand artifacts — from typeface and color to a packaging system. Also, I have dug deeper into typography while working on the extension of the Sporting Grotesque typeface with Czech diacritics.

008

Vinohradská 65

Role

Wayfinding

Date

2023

A way-finding system for an art-nouveau building hosting doctor offices in the heart of a Vinohrady district. The main challenge was to come up with a modular system that can allow fluctuation of offices in time, and also accommodate for a varying amount of information that each office needs to display. In close collaboration with architect Štěpán Janů.